Past work
TUMITUMI wanted to change the perception of the brand from a businessman’s travel lifestyle brand to a multifaceted luxury brand for women that is appealing to men, too.
My work: RFP, negotiate, and execute partner marketing deals with bold, irreverent publishers
(The Cut, Harper’s Bazaar, Refinery 29, and Girlboss) to create custom content that would help generate demand for TUMI’s women’s handbags
Result: 5% increase in Brand Favorability and 10% increase in Product Purchase Intent (Handbags);$36k in sales.
Chili’s wanted to promote new burgers in an unexpected and splashy way.
My work: RFP, negotiate, and execute a partner marketing deal with TNT. Chili’s was featured in the cooking competition show On the Menu. The winning burger was available for purchase at Chili’s locations across the country the day after the episode aired (talk about logistics).
Result: Higher than forecasted burger sales' and incredible employee excitement and engagement.
Tempur-Pedic wanted to drive primaryconsideration for the brand and get more customers to experience the brand’s newest product.
My work: RFP, negotiate, and execute a partner marketing deal with Vox Media. Tempur-Pedic mattresses and pillows were featured in the “Power Up” lounge in Vox’s house at SXSW.
Result: Over 2,000 visitors used the space to charge their electronics while they relaxed and listened to podcasts on Tempur-Pedic seat cushions and branded chairs.
Go from vision to “done”.
Set up a consultation.
ROKU wanted to make a big splash at NYC Advertising Week.
My work: Identify an experiential marketing partner and serve as ROKU’s brand steward and project manager.
Result: A digital double decker bus in Hudson Yards that reached advertising/media buyers in a hard to ignore way. The bus also served as a location for press interviews.
GBH sought to develop new digital products for sponsorship to bring to the local business market.
My work: Work with internal teams to identify “sponsorship-ready” content/programs; structure new workflows to facilitate cross-department collaboration; and develop positioning and marketing campaign to promote the new products.
Result: New products successfully sold in market; and new workflows continue.
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